Research Articles
Nov 25
Headed for trial? Gies research suggests auditors should prepare for the worst
Even if an audit firm follows all the standards for a high-quality audit, they can be sued if their client believes the firm made a mistake. This can include errors, fraud, or miscommunication. And that can be a big financial risk for audit firms.
Nov 18
Study: Community Notes on X could be key to curbing misinformation
Gies research reveals that crowd-sourced fact-checking can effectively curb misinformation, as users are more likely to retract false or misleading tweets when peer-reviewed corrections are added.
Nov 12
Gies research reveals advantages of informative brand names
Professor Olga Khessina’s paper focuses on high-velocity markets, characterized by rapid rates of product change and turnover. The research examined the relationship between the names of optical disk drives and their success in the marketplace.
Nov 05
Study: In medical imaging industry, user-founded ventures outsurvive all other types
In what may be the first ever systematic study looking at the likelihood of survival of ventures from all five knowledge sources, Gies professors Sonali Shah and Shinjinee Chattopadhyay examine the world of medical imaging and unpack how an origin story can predict if a company will stand the test of time.
Oct 30
Discretionary pricing can lead to reduced revenue
You might expect that managers at local stores know best about how to price products to improve sales revenue locally, but new research by Gies professor Iris Wang suggests that may not always be the case.
Oct 23
Is love blind? Gies researcher studies how food fanaticism influences taste perception
The paper, coauthored by Gies professor Maria Rodas, is based on a series of taste-test experiments, each involving a nearly universally-beloved food: cheese, coffee, and, of course, chocolate.
Oct 16
Can ChatGPT give good financial advice?
In the paper, “ChatGPT, Help! I Am in Financial Trouble,” Professor Sterling Raskie and his coauthors find that at first glance, ChatGPT’s advice appeared reasonable. But when they dug in, that advice seemed to be less helpful than it initially seemed.
Oct 10
New Gies professor Dmitriy Muravyev examines the options
Dmitriy Muravyev graduated from Gies Business with his PhD in 2012. Now he is back as an associate professor of finance and Conrad W. and Shirley A. Hewitt Faculty Fellow, ready to teach and continue the research excellence he experienced as a student.
Oct 09
Research on Houston Astros scandal finds unethical behavior not always a ‘home run’
Gies researchers Deepak Somaya and Joseph Mahoney expected that if cheating helped the Astros win, it would manifest in a bigger home field batting advantage during the cheating period. However, they found no such effect in the data.